Whether you’re an entrepreneur, service provider, or thought leader, your website should work for you - not be another overwhelming to-do list. Let’s break down the easiest ways to refresh your site for SEO, improve visibility, and get more eyes on your brand.

Your website isn’t just a digital placeholder; it’s your 24/7 salesperson and often the first impression people have of your business. But is it welcoming visitors in or unintentionally pushing them away? In order to ensure your website is always working for you, consider these key site elements to help you convert and sell.

Let me clear up a major misconception that’s driving entrepreneurs into a frenzy: You don’t need a massive following to be successful. So, why is a huge following overrated? Let’s dive in.

Your website isn’t just a digital business card - it’s your 24/7 salesperson. Whether you're a thought leader, entrepreneur, or professional looking to amplify your impact, having a high-converting website is key to driving results and making a lasting impression. This guide will walk you through the must-know secrets to transform your website into a powerful tool for conversion and engagement.

I'm a media psychologist and marketing professor, and when it comes to the TikTok ban, there’s a lot more happening beneath the surface than just losing an app. Let’s unpack what makes TikTok so special and understand how users can move forward for improved mental health.

Building a brand in 2025 can feel like stepping onto an ever-moving treadmill of trends, tools, and tactics. Every day, there’s a shiny new platform or a buzzworthy strategy screaming for your attention. It’s easy to feel like you need to be everywhere, doing everything, all at once. But let me save you some stress: there’s one glaring mistake that could be sabotaging your success, and it’s this…

A homepage that converts isn’t about flashy design or clever tricks - it’s about making your audience feel seen, heard, and excited to take the next step with you. By clarifying your message, designing for action, and leveraging social proof, you can turn your homepage into a conversion machine.

As a thought leader, your ideas and influence have the power to inspire, educate, and transform. But even the most innovative minds need inspiration and guidance. That’s where great books come in.

How can you build a personal brand without feeling icky or inauthentic? Today I’m sharing my top three tips to connect with your audience - minus the sleaze factor - so you can build your brand without feeling like a used car salesman.

Today, I'm sharing my favorite script for crafting a captivating bio that will help you stand out - whether you're looking for more speaking gigs, pitching that book idea, or simply needing a revamped 2025 bio to really wow the crowd.