TikTok Ban and the Hidden Toll on Our Mental Health
The TikTok ban isn’t just about losing an app; it’s about adjusting to a shift in how we connect and express ourselves. Stay creative, stay connected, and remember: our communities and stories can thrive beyond one platform. - Stephanie Jiroch
I'm a media psychologist and marketing professor, and when it comes to the TikTok ban, there’s a lot more happening beneath the surface than just losing an app. Prefer to watch than read? Check out this Reel where I break it all down.
With an impending ban and forced shutdown of the beloved app here in the United States just days away, many users face an overwhelming and uncertain emotional upheaval. Yes, it's an app but it's so much more, too.
The psychological impact of the ban is probably the first of its kind, with an opportunity for all of us to learn some very important lessons regarding mental health in the process. But first, what is TikTok if it's not just an app?
Community and Identity:
TikTok isn’t just a platform; it’s a digital community where people express their identities, build relationships, and feel seen. Losing it feels like being cut off from a social space where you belong, tying to our basic psychological need for connection.
Dopamine and Routine:
Scrolling TikTok provides quick dopamine hits, especially in moments of joy or humor. Without it, users may feel an emotional void, almost like withdrawal. That’s because we’ve built habits around these micro-rewards and suddenly losing that can feel disorienting.
Fear of Missing Out (FOMO):
Even if we find alternative apps, there’s a fear of missing what made TikTok special - the trends, the community energy, and the sense of global participation. The FOMO experienced by users, especially TikTok loyalists who preferred it over apps like Instagram, may feel the worst over the next few weeks.
The Psychology Behind TikTok's Experience
Attachment Theory: We form emotional attachments not just to people but also to the platforms where we connect with others. Losing TikTok feels like losing a trusted friend.
Cognitive Dissonance: Users may feel conflicted between accepting the ban and trying to find workarounds, this creates psychological tension that can be draining.
Maslow’s Hierarchy of Needs: For many, TikTok met social, esteem, and even self-actualization needs. Losing it disrupts this, causing a ripple effect on mental well-being.
How to Emotionally Survive the Ban
With the TikTok ban approaching, users’ mental health is in jeopardy. And there’s nothing to mock about - the grief and withdrawals users will feel are both valid and real. So, how do we cope?
Seek Alternative Communities: Start exploring other platforms where your favorite creators or communities might regroup - connection can survive across platforms.
Reframe the Loss: Think of this as a chance to diversify your digital presence; explore new ways to create, learn, or connect. This could be an opportunity to rediscover in-person activities or other hobbies.
Practice Digital Mindfulness: Take this as a moment to evaluate how you use social media and create healthier, intentional habits going forward. Focus on apps or activities that genuinely uplift your mood and support your growth.
Acknowledge the Grief: It’s okay to feel frustrated or sad, losing something meaningful to you is valid. Give yourself time to adjust and process.
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