Hi, I’m Stephanie.
Let’s be honest, generic branding is a buzzkill. And while copycat designs and run-of-the-mill strategies might work in the short term, they rarely drive long-term profitability and growth.
At BrandPsyche, we go deeper by integrating behavioral psychology into every aspect of your brand, ensuring it doesn’t just look good but works on your behalf - creating emotional connections that drive action, build rapport, and make a lasting impression.
Experienced Brand Expert
“Good brands make sales; great brands make an impact.”
Hey there, I’m Stephanie Jiroch, founder of BrandPsyche Strategies. As a global brand strategist, consumer psychology specialist, and adjunct marketing professor, I help impact-driven businesses leverage the power of their brand to stand out, scale, and succeed. With over 17 years of experience, an MBA, and a Master’s in Consumer Psychology, I bring a unique blend of strategic insight and human-centered expertise to every project.
Over the past twelve years, I’ve lived and worked across the globe, partnering with startups, non-profits, entrepreneurs, and professionals in Singapore, China, Europe, North America, and the U.K. These international experiences have shaped my approach to connecting brands with audiences in meaningful and impactful ways.
BrandPsyche Strategies was founded with a vision to help brands tell stories that transform communities, influence industries, and perhaps even change the world. The name reflects my belief that each brand is a living, breathing entity with a unique narrative capable of inspiring action.
I specialize in translating your brand’s personality into a digital presence that resonates deeply with your audience and amplifies your bottom line.
Here’s how BrandPsyche stands out above the rest:
15+ years as a leader in consumer and narrative psychology
Proven brand frameworks, including archetype discovery and buyer journeys
Personalized, collaborative approach
Science-backed design and strategy to drive ROI
See the Before & After
Slide left and right to see some of our website transformations. Whether you’re building from scratch or are in need of a rebrand, our design services will help your brand stand out.
Our 3-Step Process to Building Your BrilliantBrand™
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Step 1: Discover
We use brand archetypes, psychographic insights, and audience behavior to build a deep understanding of what makes your brand tick.
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Step 2: Design
From a compelling brand story to a stand-out visual identity, we craft every element with emotional intent to create meaningful, lasting impressions.
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Step 3: Develop
We design and build a seamless, responsive website and brand identity that embodies your brand’s psyche and turns visitors into raving, paying superfans.
New to Squarespace?
No Coding Required
Zero coding skills? No problem! Squarespace lets you build a gorgeous, functional website without ever touching HTML.
Easy To Manage
Squarespace’s dashboard is so user-friendly, it feels like your website is running itself. Access analytics, page updates, and account info in just a few clicks.
Use As Much Code As Needed
Feeling fancy? If you do love to dabble in code, Squarespace is ready to play. It’s a dev-friendly platform that allows as much (or as little) customization as you want.
All In One Solution
Hosting, design, SEO, analytics - Squarespace does it all. It's basically the Swiss Army knife of website platforms, minus the sharp edges.
Centralized
As a publicly traded company, Squarespace is always leveling up - bringing you the latest and greatest in web tech and working proactively with designers (like me!) to always keep the platform working best.
99.99% Uptime
Bye bye, hackers! Squarespace’s secure platform means your site is backed up to their secure cloud server daily and if it does go down, Squarespace manages the restoration for you.
DOWNLOAD OUR FREEBIE
To generate massive impact, increase revenue, or scale your services, you need a website that works for you. Subscribe and gain access to our 10x Your Website’s Impact checklist, where you’ll learn the secrets to converting browsers into buyers using proven marketing psychology principles.