My Go-To Script for a Captivating Bio
Boring bios are so 2020.
In fact, boring bios have plagued the internet since Facebook required us to have a college email to log in (yes, I'm that old 🤦🏼♀️). But I digress...
What's helped me stand out, secure speaking gigs, and gain clients hasn't been my skills (though those are needed too). What's helped me stand out is how I talk about myself. And a well-written bio is to a brand what frosting is to a muffin (in other words, next-level awesomeness).
But how do you write a bio that not only captivates but also communicates what you do best? That's the tricky part.
Today, I'm sharing my favorite script for crafting a captivating bio that will help you stand out - whether you're looking for more speaking gigs, pitching that book idea, or simply needing a revamped 2025 bio to really wow the crowd.
Now in all honesty, I've been using this formula for years and it's NEVER failed me. Not once.
So without further ado, here it is:
Hey, I'm [name].
I work with / create / speak to / support / help / train [target audience] who...
love...
hate...
need...
want....
do...
struggle with...
have....
are totally into...
crave...
I show them / teach them / help them / train them....
have more X, while Y
get more X, while feeling Y
turn X into Y
go from X to Y
look/feel/attain/reach X
bring more X into their lives
When I'm not [doing what I do best], you can find me [something fun and different about yourself] or [also something fun and different about yourself].
Connect with me on [platform of choice] and my website [URL].
Ok, your turn! Use the formula above to craft your captivating bio and then share it somewhere to help you stand out (like LinkedIn or your website or your Instagram bio). Or click reply and share it with me! I'd love to read what you came up with.
P.S. Need some inspiration? Here's mine:
Hey, I'm Stephanie! I work with professionals turned thought leaders who struggle to stand out online. Through our branding services, I help you amplify your impact, attract more ideal opportunities, and establish lasting authority in your field. When I'm not conjuring up captivating brands, you can find me exploring Tahoe with my daughters or explaining to my marketing students what life was like before social media. Connect with me on Instagram (@brand_psyche) or visit https://brandpsyche.co to learn more!
