A Beginner’s Guide to Squarespace: Practical Tips for Newbie Business Owners
So, you’ve decided to dive into Squarespace and start designing your website—congratulations! Whether you’re a thought leader, entrepreneur, or just someone who wants a beautiful site with minimal fuss, you’ve made a great choice. But before you start dragging and dropping, we polled our team for their top tips to help you get started in the right direction.
Tip #1: Pick a Template that Matches Your Brand’s Personality
Squarespace offers stunning templates, but picking the right one is crucial. Don’t just go for the prettiest design—choose a template that fits your business’s overall vibe or appeal. Are you going for sleek and modern? Or warm and inviting? Luckily, many of our templates are designed for varying aesthetic tastes, so start with one that aligns with your brand and tweak from there.
Tip #2: Master the Drag-and-Drop Editor
Squarespace’s editor is designed for ease of use. Play around with the drag-and-drop features to get a feel for how blocks work. Pro-tip: Use pre-designed content blocks like 'Gallery' or 'Quote' to save time while still achieving a professional look. Want a different layout? Just rearrange the blocks. It’s that easy!
Tip #3: Make Mobile-First Design Your Priority
Most of your audience will visit your site on their phones. Squarespace templates are intuitively responsive, but you should still check how your site looks on mobile as you design. Always preview your work on mobile view, and adjust text size, images, and buttons to ensure everything looks just as gorgeous on the go.
Tip #4: Integrate SEO from Day One
Yes, SEO might sound scary, but Squarespace makes it easy. As a beginner, make sure you’re using titles, descriptions, and keywords that resonate with your audience. Go to the settings of each page and fill in the SEO section—it’s fairly straightforward and it'll pay off when Google starts to love your site.
Tip #5: Get Familiar with the Analytics Dashboard
Squarespace has a built-in analytics dashboard that’s a goldmine for tracking your visitors. Learn what pages are performing well, where traffic is coming from, and what people are clicking on. This data will help you make smart decisions as you grow your online presence.
Tip #6: Keep It Simple and Clean
It’s tempting to go wild with features, but less is more in web design. Keep your layout simple and your navigation intuitive. Avoid clutter and long paragraphs of text, and make sure visitors can find what they’re looking for without having to click through a million pages. Clear call-to-actions on buttons and in your navigation help your visitors find the information that they need the most.
At BrandPsyche, we specialize in helping thought leaders and entrepreneurs like you build powerful online presences through stunning, high-impact Squarespace websites. Whether you're looking for a fully customized site that reflects your brand’s unique story, or want to get up and running quickly with one of our professionally designed templates, we’ve got you covered. Ready to elevate your online presence? Let’s build something extraordinary together!
